Frequently Asked Questions

Can you guarantee that all your Alexandrites and Diamonds are 100% natural, earth mined stones?

We specialize on high quality natural alexandrites. We buy from the mines and cut and polish stones ourselves. There is no chance that rough stones from the earth can be man made.

All our alexandrites have been tested by GIA graduate gemologist who confirmed that they are natural alexandrite.

As a matter of fact, if you copy the phrase Certified Alexandrite Jewelry and paste it into Google search, you will see us on the top of the first page in organic search.

We did not pay a penny for that.
This means that the sophisticated Google Algorithm placed us in the top position in this category.

Our 100% positive feedback received in 15 years selling high end alexandrite jewelry speaks for itself about our integrity and quality of our product.

We give full guarantee that all our alexes are 100% natural untreated alexandrites and that our gold is solid 18k and diamonds are natural.

Also, any local jeweler can confirm that this stone is earth mined natural alexandrite in 5 minutes using refractometer.



 How do you define the price of your Alexandrites?


Color gemstone value is defined by 4C: Carat, Color, Clarity and Cut. Alexandrite is the unique as it's value is also defined by 5th C, - Color Change.

Alexandrite belongs to Type 2 of GIA. It means that most alexandrites have many inclusions. Therefore clarity of our alexandrites is unusual for natural alexandrites.

But what is even more amazing is that with such clarity our alexandrites display a prominent color change.

The color change is displayed due to the presence of chromium which often makes stone cloudy. Natural Alexandrite which is both very clear and has prominent color change is extremely rare. It is a miracle of nature. Such stones are sought after by collectors and command premium prices.



 Why do very similar Alexandrites differ in price?


We're constantly sourcing alexandrites to offer the finest quality at the most competitive prices. In the industry, prices are based on availability of stones and market conditions at the time of sourcing.

We price our alexandrites based on our cost, not the current market. We work hard cutting all the middlemen and trying to reduce our cost and we always pass the savings onto you. 

Our prices are below wholesale because our business is online and we don't have to pay expensive store rent,staff salaries and health insurance, etc. We buy stones from the mines, we make our own jewelry.

Therefore by buying from us you cut out many middlemen. Each of them adds to the price. That is why we supply natural alexandrite jewelry to many jewelry stores. They buy from us and sell it for much higher price.




 Will I receive the GIA certificate along with my item?


 Yes you will receive the either the GIA authenticity certificate or appraisal certificate issued by GIA Certified Appraiser along with your piece.

GIA reports represent the highest standard of reliability, consistency and integrity. And now, GIA Report Check is available for all GIA reports, providing you with an additional level of assurance. 

With Report Check, you can quickly and conveniently confirm that the information on your report matches what is archived in the GIA report database.

All certificates are posted on our website along with the item. You can check the GIA report by typing the number stated on certificate on GIA website.