Read this and never get ripped off buying jewelry again.

Once you've read the short text below, you will be able to protect yourself from being exploited while buying jewelry.

No more worrying about getting duped by slick salespeople or paying too much for subpar products. You'll be a savvy and confident shopper, able to make informed decisions and get the best value for your money.

We understand the apprehension that comes with buying expensive jewelry online without being able to see it in person.

We've all heard horror stories from friends who eagerly awaited their sparkling piece, only to be disappointed by the poorly made item inside the box. Oh, the agony!

But perhaps the most treacherous territory when it comes to online jewelry shopping is gemstones. Sure, they may look stunning in those carefully enhanced product images. However, a lack of expertise in gemstones can lead to bad choices. 

So there you are, thinking you've scored a rare alexandrite jewelry piece, only to find out later that it's a low-quality Alexandrite with a very weak color change or even a lab-created Alexandrite.

Over the last 17 years, we have developed a unique process to ensure this never happens to our clients. Testimonials verified by Google confirm that. 

Here Is How We Do It.

1. You Will Get Exactly What You See.

You need to see the stone as it is seen by the human eye in natural daylight. Not in artificial light or enhanced by Photoshop.

 Most sellers only provide generic images or, very often, a 3D model that looks like a real ring. And what is even worse is that they artificially enhance photographs, which is very unethical. 

 This is especially important when it comes to color change. Because even a slight difference in colors significantly impacts the price of Alexandrite.

Never Trust A Store That Doesn't Show The Exact Stone You Will Get

That is why we decided to ensure that the images show exactly what the stone looks like in person. Our professional photographer, who specializes in realistic gemstone photography, works very hard to show the gem as it is seen by the human eye in different lightning. We guarantee that what you see in the picture is exactly what you will see when you receive it. 

We often received appreciation from Alexandrite lovers, who wrote that we are the only seller in the world who makes great efforts to show videos of real color changes in different lighting.

 You can clearly see how the stone looks in daylight near the window, under the electric lamp, in candlelight, and on the hand or neck. 

2. We offer only high-quality GIA-certified gemstones.

Each stone is handpicked by careful selection. We reject hundreds of gemstones with cracks, prominent inclusions, dull-looking cloudy stones without any luster, opaque stones, Alexandrites displaying only weak, almost invisible color changes, and badly cut stones.

Each gemstone is certified by GIA (Gemological Institute of America), the topmost authority in the world. You will receive a complimentary GIA certificate. You can verify its number on the GIA website. Here is an example of one of our rings on the GIA official website:

Never Trust A Store That Doesn't Show You The Gia Certificate.

3. The specifications are fully transparent and very detailed.

Unlike many other sellers, we provide candid, detailed descriptions of our jewelry. We describe every small part, exact dimensions (even the exact height of the part of the ring above the finger in mm), and each gemstone in great detail.

4. Each Piece is Hand Made by The Talented Artists.

Our most talented designers create exquisite designs, recognized and praised by Vogue, Harper's Bazaar, Cosmopolitan, Elle, and GQ.

We also hire only the best goldsmiths capable of painstaking attention to the smallest details. They carve intricate details by hand, something no machine can do. It requires a solid artistic taste to achieve the best aesthetics of the design.

5. Personal Guidance

Our unique, highly personalized approach to customer service can be described as white glove concierge service.

It will save you enormous time compared to visiting different jewelry stores and being coerced to purchase by professional salespeople.

Our knowledgeable consultants will assist you in making the right choice. Whether you need clarification on gemstones, metals, or styles, we are here to guide you every step of the way. We want you to make an informed decision and be very happy with your purchase. No pressure, no obligation to buy anything.

Please click on the FAQ section below to find the answers to the most frequently asked questions.