Some people asked us why our prices are much lower than anywhere else.
We buy Alexandrite stones from the mines, and we make our jewelry. Therefore by buying from us, you cut out many intermediaries.
Usually, gem dealer buys from mines and sells rough stones to the cutter. Then cutter sells polished stones to the jewelry manufacturer, who sells the jewelry to a jewelry store.
Each of them adds their profit to the final price. The price is four times higher if you count the markup of gem dealers, manufacturers, etc. I saw our ring sold four times higher than the price they paid us in the LA store just one week ago.
When a well-established jewelry store needs high-end alexandrite jewelry, they call us. They buy from us, make the price tag three times higher, and sell to consumers.
Also, we are selling our items so cheaply because the Alexandrite stones were from the last stock when prices were more or less reasonable. The prices went insane because the last alexandrite mine was closed a few months ago. It was dried up, and there will be no more gem-quality large new stones in the market soon.
Many wealthy people invest in precious stones and gold because they see how unprecedented trillions of dollars are being printed and flooded into the US economy. All the leading economists predict hyperinflation of prices and rapid devaluation of the US dollar.
It has already started; the dollar has seriously lost its value in the last few months. That is why they seek ways to save their wealth from the inevitable devaluation of the dollar by investing in things whose values will only increase. And increased demand always pushes prices higher, especially when there are too many dollars against too few real gems.
Precious gemstones have been steadily increasing in price for the last 5000 years. And it is especially applicable to Alexandrite which is 1000 times rarer than the diamond, according to ICA.