1. You Need To See Stone As It Is Seen By The Human Eye In Normal Daylight. Not in Artificial light or Enhanced by Photoshop.

 

It's absolutely crucial to see the stone in natural daylight. This is the only way to ensure you know the color and quality of the stone, not a manipulated version under artificial studio light or enhanced by Photoshop.

 

Most sellers only provide generic images or, very often, a 3D model that looks like a real ring. And what is even worse is that they artificially enhance gem colors, which is very unethical.

 

This is especially important when it comes to color change. Even a slight color difference significantly impacts Alexandrite's price.

 

Never Trust A Store That Doesn't Show The Exact Stone You Will Get.

 

That is why we decided to ensure that the images show exactly what the stone looks like in person. Our professional photographer, who specializes in realistic gemstone photography, works very hard to show the gem as it is seen by the human eye in different lighting.

 

You can clearly see how the stone looks in daylight near the window, under the electric lamp, in candlelight, and on the hand or neck.

 

We guarantee that what you see in our HD pictures and videos is exactly what you will get when you receive it.

 

We often received appreciation from Alexandrite lovers, who wrote that we are the only seller in the world who makes great efforts to show videos of real color changes in different lighting.

 

 

2. We Sell Only GIA Certified Gemstones.

 

Our commitment to quality is evident in our offering of only high-quality GIA-certified gemstones. This certification from the world's top authority ensures our gemstones' authenticity and quality.

 

You will receive a complimentary GIA certificate. You can copy and verify its number on the GIA website. Click to see our ring on  GIA website. You will see your stone with exact dimensions there.

 

Never Trust A Store That Doesn't Show You The Gia Certificate.

 

4.We Offer Only High-Quality Gemstones.

 

Each stone is handpicked by careful selection. We reject hundreds of gemstones with cracks, prominent inclusions, dull-looking cloudy stones without any luster, opaque stones, Alexandrites displaying only weak, almost invisible color changes, and badly cut stones. This rigorous selection process ensures that only the best gemstones make it to our collection, saving you a lot of time searching through a lot of misrepresented items.

 

5. Fully transparent and very detailed specifications.

 

Unlike many other sellers, we are committed to providing candid, detailed  specifications of our jewelry. We describe every small part, exact dimensions (even the exact height of the part of the ring above the finger), and each gemstone in great detail.

 

6. Each Piece is Hand Made by The Talented Artists.

 

Our most talented designers create exquisite designs, which have been recognized and praised by Vogue, Harper's Bazaar, Cosmopolitan, Elle, and GQ.

We also hire only the best goldsmiths capable of painstaking attention to the most minor details. They carve intricate details by hand, something no machine can do. It requires a solid artistic taste to achieve the best aesthetics of the design.

 

7. Personal Guidance

 

Our unique, highly personalized approach to customer service is designed to make you feel valued and catered to, like a white glove concierge service. We understand that each customer is unique, and we're here to ensure your experience is tailored to your needs and preferences.

 

It will save you enormous time compared to visiting different jewelry stores and being coerced to purchase by professional salespeople.

 

Our knowledgeable consultants, with their extensive experience and expertise, are here to empower you to make the right choice. Whether you need clarification on gemstones, metals, or styles, we're committed to guiding you every step of the way. We want you to feel valued and catered to, without any pressure or obligation to buy.

 

You Can Find More Answers In Our FAQ Section.